Thursday, March 09, 2006

Big swissy news (Pam)

NEWS UPDATE: Turns out Joanna Wiseman has indeed been offered and accepted that on-line marketing job in Switzerland. I'm sad for us, so glad for her. And, I am officially on the hunt for a replacement.

When the news came through, there was a bunch of girlish squealing and such. We're all so thrilled for Joanna who's embarking on yet another life adventure. She came to us after an 18-month around-the-world bender. Maybe it was a year. Anyway, she travelled Africa (where she almost had to have her leg chopped off because of some sort of vile infection), Australia and all over South America. Now it's Europe she'll take on. Too great.

So, anyone know any smart, fun, on-line marketing types? Looking for someone at the manager level who wants to save the planet using the power of the net.

On another note, I don't think I've ever mentioned one big part of our climate change fundraising campaign.

It's the CN Tower climb that we do every year. This is our 16th year. Anywhere between 5,000 and 6,000 people climb 1,776 steps from the bottom to the top.

It's our biggest fundraising event. The ads for it just went up on the street-level recycling bins around Toronto. Eucan, CTV, Standard Radio and the Toronto Star are our big media sponsors.

We've been working on the event since August, but now my entire team is consumed by it full-time until it happens on April 29.

The web work for this event has been competing with the work we're doing on climate web site. Juggling our slim resources can be challenging, particularly on the web.

But the on-line pledging technology is up and running. It's pretty cool.

Check it out.

Where the campaign's concerned, we've perhaps had a breakthrough on the climate change web site front. Bill and his team are pretty convinced that we need to create more off-line awareness in channels we haven't addressed as yet. I'm not sure precisely where this leading, but have a wide-open mind, waiting to hear what they've got up their sleeve.

I'm going to have to wait for about a week to find out, though. I'm off to Florida tomorrow night...in a van...with four kids...with plans to quit smoking cold turkey on the trip. I'm told this is going to be fun. I'm fairly confident, however, that I'm being lied to.

I'll let you know...........

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