Monday, February 13, 2006

Eyeballs needed (Pam)

Something wonderful is happening.

Our direct mail responses are coming in at fairly good pace. What's interesting is that about half of them are for monthly donors. Usually, for every 20 one-time gifts, we get a monthly donor.

Not this time. At least, not so far. There aren't enough responses yet to know why, but I will. Is it the issue, climate change? Is it the creative? Who are these people who are donating monthly? Fascinating. is still seriously in need of eyeballs. To see what we can do about that, we've got a pretty cool little plan in place that starts on Thursday. All Internet-based.

Making our revenue targets for this fiscal year (ends June 30) now rests squarely on the shoulders of this site.


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