Wednesday, November 02, 2005

Round 3 (Bill)

We went from a stand still to a sprint five months ago, and we haven’t slowed since.
Our Agency turned the first WWF program, for the Arctic National Wildlife Reserve, around from brief to shipping materials, in 6 weeks. We barely caught our breath and delivered the Bycatch campaign. Both covered literally every medium – tv, a microsite, online advertising, a viral email campaign, national and local newspapers, magazines, urban weeklies, commuter papers, interior transit, TSAs, radio, pixel boards – even the euphemistically named “silver boxes.” And for Bycatch we threw in a direct mail appeal, a DM membership drive, and another entirely separate integrated campaign for WWF's annual “Adoption” program. We have never worked harder, and we have never been part of better work.


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